#4 Using legends effectively
While WWE has been overly reliant on veterans and legends in the past to help ratings, it seems like they are becoming much more effective when it comes to when and how to use them.
In fact, WWE's use of Goldberg versus The Undertaker and Triple H versus Randy Orton are perfect examples of this.
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Think about it! WWE using veterans and legends effectively have been a problem for years now, but trotting them out for these special events like Super ShowDown and not overly involving them in the title picture has seemingly been the best solution to this.
It also allows WWE to use their bigger draws to bring fans in while keeping them entertained with their younger talent.
In the end, WWE needs to do this more often, especially at some of their B level pay per views, in order to keep a steady host of fans interested in the product.
If they do this and are able to continue to do it effectively, fans will continue to have a reason to tune in week after week and WWE will then have a chance to entice them into other parts of the product.