#2 Booking WWE Legends who are past their prime
If you just watched the main-event in Saudi Arabia between Goldberg and The Undertaker, it's a clear indication why WWE legends should not be used for marquee matches. The match was pitiful and full of botches. They were both trying to pull off power moves that they, given their current age, weren't able to pull off properly.
Take The Undertaker for example. He is quite past his prime to put it lightly. His best days are behind him and unless he has an opponent who could work well with him, his matches don't work. His matches last year against Triple H and Shawn Michaels were below anything they have done in the past.
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Most WWE fans would rather see The Undertaker at his best and not come across as.... ordinary. Perhaps, the real problem lies at the top of the food chain.