#3 Makes WWE pay-per-views more meaningful
Currently scheduled for September is the Hell in a Cell pay-per-view. Shows like this really convolute the importance of various match stipulations.
Since 2009, WWE has replaced legendary pay-per-views such as Unforgiven, Armageddon and Judgement Day with the likes of Hell in a Cell, TLC and at one point, Fatal-4-Way. Having gimmick pay-per-views makes the match type feel somewhat forced.
You now know when to expect a Hell in a Cell match, or a TLC match. These matches were only reserved for bitter and blood-drawn feuds. Now they are reserved for any feud which happens around the period for that respective pay-per-view.
Sometimes though, WWE does a good job in planning the feuds accordingly. Kevin Owens vs Shane McMahon and The New Day vs The Usos from last year are two good examples of this. Still, the overall special nature of these matches has diminished due to events being named after them.
This problem could be eradicated quickly if WWE re-installs King Of The Ring onto the pay-per-view calendar. It serves a clear purpose and does not affect the importance of any match stipulations.
It would be a solid time-fill for the month of September, filled with some good quality wrestling. WWE can book gimmick matches only whenever they really need them, like to conclude a blood feud.