#4 Easy story telling

It is very easy to tell a good story during a tournament. The Brian Kendrick's desperation was well documented throughout his run in the Cruiserweight Classic, up until his heart-breaking loss against Kota Ibushi.
There have been multiple stories relating to the King of the Ring tournament as well. Bret Hart wrestled three exceptional matches on his way to win the crown in 1993, while Brock Lesnar caused heavy destruction on his pathway to greatness in 2002.
These great stories are not only limited to wrestling. Teams from various different sports could go on storied runs in tournaments. Take Liverpool for example. Their togetherness and team spirit caused them to reach the Champions League final.
These types of underdog stories are what King of the Ring is meant for. Who wouldn't like to see a Chad Gable or a Kofi Kingston go on a winning run in the tournament?
It is also relatively easy to set up future storylines using the tournament. Daniel Bryan going all the way to the final, Dean Ambrose costing Seth Rollins in the quarter-final or tag team partners like Big E and Xavier Woods facing each other are all examples of what types of storytelling mechanisms can be used to create intrigue, drama and anticipation throughout the tournament. Even simple things like a draw to determine matches would generate excitement from the fans.