#5 Vehicle for stars to get over

WWE's roster is undoubtedly the most talented it has ever been. There are so many stars on Raw and SmackDown who could feasibly carry the torch, and there are even more on NXT. With a roster so stacked, there comes a problem.
Not everybody can get over. Right now, WWE has a handful of wrestlers who legitimately feel like main eventers. Roman Reigns, Braun Strowman and Daniel Bryan are a few. There is a bucket load of talented wrestlers on either brand who are waiting to shatter the glass ceiling.
But there is only a limited number of spots. King Of The Ring gives WWE the opportunity to showcase as much talent as they can. So many wrestlers do not feel important, because there are just too many of them.
It is hard to please everybody and some of them need to take a back seat. WWE can easily tell compelling stories throughout the tournament, to help certain wrestlers get over.
Guys like Andrade 'Cien' Almas and Elias could reach the next level if they put in good performances in their tournament matches. It is an opportunity for everybody to shine. Both Raw and SmackDown are filled with talent and so many storyline possibilities.
They just need to utilise them correctly. King Of The Ring has created many stars before. The likes of Bret Hart, Triple H, King Booker and, most famously, 'Stone Cold' Steve Austin became megastars thanks to winning the tournament.
This is an efficient way to create new stars in the WWE, along with all the other benefits it offers. Hopefully they realise the good that can come from this and bring it back. The King Of The Ring tournament and pay-per-view are exactly what WWE needs to spice up their fall.