5 reasons why WWE should merge the Raw and SmackDown Live titles at SummerSlam 2019

#2 The Becky Lynch title experiment worked

As we alluded to earlier, Becky Lynch has made the Raw and SmackDown Women’s Championships more relevant over the last five weeks simply because she is the only person holding both titles.

WWE has struggled to create megastars in recent years, and one of the key reasons is due to neither the Raw or SmackDown Live brands having a definitive champion who is seen by everybody as the top man or woman in the company.

For example, Seth Rollins truly became the guy in WWE during his WWE Championship reign in 2015, but did Kevin Owens become the guy when he held the Universal Championship in 2016-17? No, because AJ Styles, John Cena and Bray Wyatt held the WWE Championship over on SmackDown Live at the same time, so it was debatable as to who was WWE’s main man.

The same can be said right now with Kofi Kingston. If his title reign happened in 2014-15, he would feel like an even bigger star because he would be the guy on the roster. However, with Rollins holding the Universal Championship on Raw, Kingston is arguably the second top guy, despite holding WWE’s most prestigious title.

As long as there are two top guys, two top secondary guys, two top tag teams and two top women, WWE’s title reigns and champions will not mean as much as they could if there was only one title holder.