#1 Renders the brand split meaningless
What is the point of the brand split?
Whether you're a die-hard fan of the fact that WWE has kept its two rosters separated for the most part over the last couple of years, or yearn for the time when anyone could show up on any brand, you've got to be wondering what the point is anymore. Beyond that, you have to be wondering what the possible title unification will mean for the brand split.
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Think about it this way, Seth Rollins loses the title and it goes to Kofi Kingston. The first question is what does WWE do next with Rollins, especially with no automatic rematches available, and the second one is what are exactly the rules for Monday Night Raw superstars pertaining the unified title.
In the end, its very ambiguous and doesn't seem to be very thought out at all. On one hand, the brand split is supposed to promise fans something unique on both shows and offer a unique roster, and on the other hand, however, WWE has been breaking the rules of the split so much that it's almost pointless to have it at all.
And unifying the titles just seems to drive that point home!