#1 To keep her on TV even while she's not competing
Alexa Bliss is, without a shadow of a doubt, the best looking female superstar in the WWE roster currently. They had her hold the title for a long time before this because she just has a natural presence about her. And now there's literally no role for her in the Championship role. This is why they have her doing this talk show role.
Check out which wrestler EC3 finds cute RIGHT HERE
Plus, she has suffered a legitimate injury and a concussion not very long ago. While she has competed since then, one wonders if she's back to being 100% even right now. And therefore, WWE probably has her do these segments to just keep her on TV to keep the audience engaged.
How do you keep an audience occupied without taking a bump? In my honest opinion, one way to do that is with these bold innuendos.
But then Lio Rush spoiled all the fun, didn't he?