#1 Might not Win: The Pro Wrestling landscape has changed
Used to be, there were few outlets for a pro wrestling fan to get their fix of sports entertainment.
The choices were often limited to what regional promotion had a deal with your local content provider. Promotions with national television deals, such as the NWA and WWE, managed to garner much greater audiences than their regional ilk.
Then cable television began to age out, and streaming became an alternative to getting wrestling content.
No longer were wrestling fans limited to whatever their content provider could offer. Now they could explore the world wide web and seek out new and different wrestling.
This has led to a resurgence of the independent wrestling scene, which had been on life support for years after WWE won the Monday Night War.
It has also led to promotions like Ring of Honor and New Japan Pro Wrestling to find a larger audience.
The average pro wrestling fan is far more savvy than they used to be, and they are not limited in their choices for sports entertainment as in the past. The WWE might be hard pressed to fend off so many challengers and AEW at the same time.