#3 Accessibility
Despite the increase in the availability of wrestling compared to a decade ago, not every fan will be able to watch everything. The NWA knows this.
That is down to a combination of time and, more importantly, cost. There aren't many fans who can afford every single on-demand service so they prioritize what is, to them, the best value.
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What should also be factored in is that in most countries, the main weekly shows are on cable or satellite television at a larger monthly rate, such as Sky Sports for UK fans.
NWA has openly stated that they don’t intend on competing directly with WWE or AEW, so they have made the smart move of making their Powerrr show available on Facebook Live and YouTube.
Both of these services are free, so doing this will make it easier for fans to check out the show. This is important given the fact that the promotion has been on the back burner of most fans' attention for a number of years.
There is likely a section of the fandom who are unaware of just how popular the NWA was back in the 70's and 80's. If the company had put Powerrr on a subscription service, its niche nature would likely have seen many decide against watching the show.
Having it be free to view each week will draw new fans to the product, and will only benefit them in the weeks and months ahead.