#2. Get nuclear heat on Sheamus

WWE seems to have big plans for Sheamus after Extreme Rules and that could be why WWE decided to put him in a bar fight against Jeff Hardy Sheamus is riding a great wave of heel momentum right now, and needs a few more memorable moments to really hammer it in.
If nothing else, he has to do that one last unforgivable gesture that makes the WWE Universe absolutely despise him. Whether that turns out to be to getting him to drink, or torturing Hardy mentally during this match, remains to be seen, but there's some kind of point of no return that WWE is building to with this.
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In the end, this is going to be one of the more interesting match ups at Extreme Rules. It will also result in a very rare and raw moment for fans watching at home. All WWE has to do is script it in a way that evokes and creates a feeling of no return for Sheamus.