#4 Even though Adam Pearce can tear it up against Roman Reigns, people don't know about his wrestling background
No, Adam Pearce, the man who takes on Roman Reigns, at the Royal Rumble is no slouch at all, because he's had a chequered and celebrated wrestling career since he first made his debut in the year 1996. In fact, he's a 5-time NWA World Heavyweight Champion, and at the age of 42, still has a lot of gas in the tank.
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But the fact of the matter is that the WWE Universe contains a lot of casual fans, who may not necessarily follow the product beyond RAW and SmackDown. We all know that a large majority of the audience that enjoys RAW and SmackDown does not even necessarily watch NXT every week.
Hence, most people may not know that Adam Pearce is a viable opponent for Roman Reigns.
Consequently, they may not be as invested in Adam Pearce vs. Roman Reigns as the company wants them to be.