#1 Uses Dolph Ziggler's heel heat to get fans behind McIntyre
It's no secret that Drew McIntyre needs a top-notch heel to work off at Extreme Rules, which is probably why he was booked to wrestle his former friend. Not only is that evident by how Dolph Ziggler oozes vitriol on the microphone when he speaks, but also how his look reminds you of that bully jock in high school.
With that being said and Ziggler's heel gimmick becoming kind of one note over time, it's obvious that WWE needed to add a little something extra to this match at Extreme Rules. Interestingly enough, they have chosen to do so by teasing a mystery stipulation at the upcoming pay per view.
In the end, just listening to Ziggler hype fans up on this secret stipulation for Extreme Rules and then refuse to reveal it is nothing short of excellent heel work. He literally has the fans eating out of the palm of their hands and rallying behind McIntyre to defeat his former mentor.