Not Better #2: Some content was not fit for younger viewers.
One of the major drawbacks of the Attitude Era was the inclusion of content that simply wasn't fit for younger audiences. While this risque content may have catered to the coveted young adult male demographic, it alienated the younger audience.
This poses a problem for several reasons. Firstly, a wrestling promotion needs to not only please its current fan base, but it also needs to entice new fans, and the younger the better. Young fans are often the most fervid, the most likely to have disposable income, and since they need a chaperone their parents are coming along for the ride. This translates into more tickets sold and more advertising dollars earned. Many companies didn't want to associate their product with the WWE during the Attitude Era for this reason.
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Second, the tawdry storylines fed into the belief that pro wrestling was low brow entertainment that could be potentially harmful to young viewers.
The WWE realized this, when it switched to a PG programming style. Many of their Attitude Era stars who had the riskier gimmicks had to change, such as the stars in the Right to Censor stable.