Better #3: The Monday Night War created high stakes feel to WWE programming
The Attitude Era happened to be at the exact same time as another major pro wrestling milestone: The Monday Night War.
For over a decade, WWE had provided free wrestling content on the USA network, first with a pre-taped show featuring Gorilla Monsoon and Bobby Heenan, and then as the live Raw broadcast.
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But their rival WCW developed their own show, Monday Nitro, and put it in the same time slot as Raw. This led to a ratings war that created one of the most intense environments in pro wrestling history.
Because of the rivalry between the two companies, fans tuned in to Raw each week to see how the WWE was going to attempt to top their rivals. This led to a 'high stakes' feel to each and every broadcast, which many fans believe is lacking in the modern WWE product.