#3 To capitalize on a possible Orton vs Ciampa feud
The exchange between Randy Orton and Tommaso Ciampa started on Twitter following WWE NXT TakeOver: In Your House earlier this week. Orton's tweet after the show took a shot at "leg slaps", which can definitely be deemed as a criticism of the product.
Tommaso Ciampa didn't take the criticism likely. He hit back saying that whenever his daughter needed to sleep, he put on a Randy Orton match.
Orton quickly replied to this, taking another shot at Ciampa, calling him the "self-appointed lockerroom leader of a wrestling school". Even Randy Orton's wife, Kim Orton, joined in and took a shot at Ciampa.
Needless to say, most WWE fans were salivating at the prospect of a feud between The Viper and The Blackheart. Clearly, fans really want to see this feud and at a time when excitement for the product is sort of on the lower scale, WWE can capitalize on this and temporarily send Randy Orton to NXT. A match between Orton and Ciampa would definitely be marquee.