#3 To capitalize on a possible Orton vs Ciampa feud

The exchange between Randy Orton and Tommaso Ciampa started on Twitter following WWE NXT TakeOver: In Your House earlier this week. Orton's tweet after the show took a shot at "leg slaps", which can definitely be deemed as a criticism of the product.
Look who just shut down all of Tony Khan's critics! More HERE.
Tommaso Ciampa didn't take the criticism likely. He hit back saying that whenever his daughter needed to sleep, he put on a Randy Orton match.
Orton quickly replied to this, taking another shot at Ciampa, calling him the "self-appointed lockerroom leader of a wrestling school". Even Randy Orton's wife, Kim Orton, joined in and took a shot at Ciampa.
Needless to say, most WWE fans were salivating at the prospect of a feud between The Viper and The Blackheart. Clearly, fans really want to see this feud and at a time when excitement for the product is sort of on the lower scale, WWE can capitalize on this and temporarily send Randy Orton to NXT. A match between Orton and Ciampa would definitely be marquee.