#2 WWE can end current feuds in Hell in a Cell
One of the complaints about WrestleMania Backlash is that WWE prolonged feuds that should have been completed at the Show of Shows.
Drew McIntyre lost clean and that should have allowed Lashley to move on to someone else. Instead, the Scottish Psychopath was placed in a triple threat match.
Since he was not pinned in the triple threat, the usual "I wasn't pinned" trope was used for the former Champ. WWE also booked Charlotte Flair to not be pinned so that she could have the same argument.
It may be true, but using that excuse in both matches so that the person who wasn't pinned can get another title shot isn't very creative. Those title feuds can hopefully be put to bed for good at Hell in a Cell - and not MITB - next up on the schedule.
When WWE wants to put an end to a longstanding feud, it usually does so inside Hell in a Cell. Sasha Banks defeated Bayley after a long rivalry between the two at Hell in a Cell in 2020.
While Randy Orton and McIntyre's feud continued past HIAC, the Scottish Warrior would win the title back shortly after the pay-per-view.
Money in the Bank is usually one of the most anticipated pay-per-views in the year due to what it represents. WWE Superstars looking to move up can get that huge push by winning the briefcase.
While every person that has won a briefcase hasn't successfully cashed in, it still represents hope for a new star. For the women of WWE, every cash-in has been successful so far.
Even Apollo Crews and Big E have been feuding since before WM. They'll battle it out again in a Fatal 4-Way match on SmackDown, which also features Owens and Sami Zayn.
Most major WWE feuds last three PPV cycles, but that sometimes leaves fans feeling burnt out. Having HIAC before MITB this year will hopefully wrap up some ongoing feuds that need to end.
Once they end, MITB can then take the stage to push towards the second half of the year.