5 Reasons WWE should end the brand split, and 5 they should not

#9 Should not end the brand split: Trades and drafts are fun

John Cena

One thing that the brand split does very well is emulated one of the more exciting aspects of the old territorial rivalry days; The prospect of talent exchanges.

Whenever a popular wrestler seemed to be getting stale in a particular territory, they would be moved to another regional promotion. For example, the Road Warriors were so dominant in the AWA that they were moved to JCP to allow other tag teams to develop.

While WWE may own both brands, separating the talent allows for a fun re-creation of the old territorial trades and drafts. The drafts and trades can even be used to further or even create storylines; When Booker T was drafted to SmackDown, it served as the impetus for his heel turn. Booker was ungrateful to be on what he considered the 'lesser show' and the 'minor leagues.' It was the attitude that would eventually develop into his King Booker persona, which was his most successful gimmick to date.