#1 The Implication Of Violence

WWE doesn’t offer up a violent product these days. Sure, wrestling implies a level of violence by nature, but in WWE shying away from blood and by and large catering to a family friendly audience and sponsors, the product can easily feel more like kids’ programming than something made for adults.
Hardcore matches, let alone a title devoted to that style of wrestling, caters to a more mature audience that wants to see plunder and edgy spots.
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Even if WWE won’t deliver on barbed wire, cheese graters, and fireballs, the underlying perception that they might serves a population of fans who dig a more overtly violent and gritty wrestling product.
Moreover, it opens the avenue for WWE to make occasional forays into this style of wrestling with the appropriate disclaimers in place, perhaps for a WWE Network exclusive special.
On the reverse side of all of this the 24/7 Championship immediately sounds frivolous—not like something that would appeal to a more adult audience, but rather immediately like its trying to play to a younger demographic and their lingo.
That’s arguably more consistent with WWE branding, but nonetheless limiting to the audience WWE will reach.