#3 Perfect underdog
Ricochet is the embodiment of the modern-day underdog and while the company hasn't really been playing that up lately, they definitely should be. Not only is that evident by the way that The WWE Universe just universally rallies behind the high flyer, but also by how well he connects with the younger audience as well.
If nothing else, Ricochet is someone every man can relate to. Someone The WWE Universe can see themselves in. While that might not win him a main roster championship or even give him a marquee match up, it is a powerful tool that allows fans to see themselves in Ricochet and strengthens the bond between them.
Ricochet is someone that The WWE Universe can relate to. They see the way that the high flyer is constantly held down and relate that to their own life struggles. Again, that's a very powerful tool at WWE's disposal and they should be using it to build the midcard of RAW for the future.