#2 Fan resentment
Believe it or not, Ricochet is one of the most popular midcarders on Monday Night RAW right now and fans would definitely be upset if WWE left him directionless. What would probably make them more upset is the fact that they would be doing so only a month before the biggest pay-per-view of the year.
With that being said, keeping Ricochet directionless after his squash match against Brock Lesnar is only going to build a great deal of resentment from The WWE Universe. That's something that the company really can't afford to happen on The Road to WrestleMania and they really need to find some way to utilize him again.
Whether that be inserting him into The United States Title picture, The 24/7 title or even giving him a partner in The tag team division, the point is to keep this kid on television so the audience doesn't become angry. At least that way, Ricochet is used to his true potential, and the company isn't receiving backlash for leaving the man directionless.