#2 Bringing NXT Superstars to the arena can help with publicity
The name of the game in the sports world is publicity and while other sports are unable to bring in live audiences, WWE doesn't exactly have to abide by the same rules. Sure, they do to some degree and can't actually let any fans into the building, but they are able to have a live audience of NXT Superstars to take in all the action.
Not only does this separate WWE from other sports like NASCAR, Golf and NBA, which are all either competing without an audience or thinking about it, this also gives WWE a chance to bring in new fans. Whether it works out that way or not remains to be seen and will depend on how the company utilizes this, but the opportunity is there.
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In the end, this is great promotion and even cross promotion for RAW, SmackDown, and NXT. It also finally gives WWE the electric charge that a live audience is capable of providing. If nothing else, this is the perfect way for the company to get back into the groove of things and do it before most sports are even back up and running again.