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#4 A guaranteed rating boost
WWE occasionally brings back legends and Hall of Famers to boost ratings or to earn better PPV revenues. Back in 2012, The Rock faced John Cena in the main event of WrestleMania 28, in a match that was dubbed as "Once in a Lifetime". The dream encounter was being promoted for a year and led to WrestleMania 28 breaking a 5-year record, garnering 1,253,000 buys. Previously, WrestleMania 23 held the record of most number of PPV buys.
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The Rock has been brought back on several occasions ever since his WWE return back in 2011, each one getting a huge response from the WWE Universe. One of the biggest reasons WWE wants to have The Rock on SmackDown Live's FOX debut is to make sure the rating meter goes up during the event. The Rock's charisma and his mannerisms in the squared circle have been a hit with the fans in the past, and there's no reason why it wouldn't be the case this time.
