#3 Never go off-script and make controversial remarks on the company
In an era where the technological advancements have merely exposed the inner workings of the business, WWE still maintains their commitment to follow the script.
Regardless of the stature of a superstar within the company, no WWE superstar is allowed to go off-script and advance the narrative according to their own preferences.
A former WWE writer just went after JBL for his comments HERE
If something of that magnitude is committed by a WWE superstar, then the management would take no time in coercing the superstar to leave the company or get suspended.
Big Cass' latest altercation with the management after going off-script relegated his push and diminished his credibility after being released by the WWE.
While CM Punk's pipe-bomb promo did felt off-script and genuine, the company does follow some regulations to script their storylines which cannot be ignored.