#1 Changing things up for Bray Wyatt by adding Alexa Bliss
Could Alexa Bliss be used to further Bray Wyatt's character? The Fiend Bray Wyatt has undoubtedly been the most mesmerizing character that WWE introduced in the last few years. While his "cult leader" character alongside Luke Harper, Erick Rowan, and Braun Strowman was good, it didn't seem to have the depth or potential that The Fiend has.
Unfortunately for Wyatt, it was a situation where WWE simply didn't view him as a main eventer despite an enticing character, entrance, and overall aura. Alexa Bliss might be WWE's plan to further his current character. The Firefly Fun House is still fresh and The Fiend is still protected, but WWE knows that they could risk making The Fiend stale again.
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Adding Alexa Bliss would not only lead to a whole new level of interest, but it would be hitting the refresh button on Bray Wyatt again. It's not necessarily a bad thing. WWE fans can get tired of gimmicks quickly so there's often a need to change things up.