#3 A plethora of dream matches for Roman Reigns
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It's no secret that Roman Reigns as a heel opens the door to a plethora of dream matches. WWE could use this opportunity to take their time in seeing these dream matches to fruition. The Rock, The Fiend, and maybe even Matt Riddle are possible options WWE could use as opponents for Reigns
Furthermore, there are other WWE Superstars like Goldberg, Edge and maybe even Keith Lee, who would all serve as interesting box office draws against a heel character like Roman Reigns. It might even be enough to pat out some of the B-level pay per views and help make the big four pay-per-views even better.
If nothing else, WWE has essentially captured lightning in a bottle with Roman Reigns turning heel at SummerSlam and have quite a few options going forward. They also have the attention of the WWE Universe at the moment, which is going to drive up Friday Night SmackDown's ratings as time goes on.
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