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#2 Fan reaction
The crowd has been slowly turning against Seth Rollins over the course of the last several weeks and while some of that has to do with his character needing to be refreshed, it also has to do with WWE booking a slow heel turn for the Universal Champion.
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Why else would he burn down The Firefly Fun House, hit The Fiend with a Sledgehammer at Hell in a Cell, and do just about everything in his power to anger fans? If nothing else, this is a perfect case of WWE finding a way to trick fans into getting behind The Fiend while slowly turning Rollins heel and it is working.
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Not only does this explain the darker edge that Rollins now has, but it also shows why WWE has chosen these controversial outcomes in the first place. It's all designed to set up something big and whether fans like it or not, that may turn out to be Seth Rollins turning heel.
