#3. Viewership up
Believe it or not, interest in Raw is actually up.
How could that be though? Isn't The WWE Universe critically panning the storyline between Rusev, Lana and Bobby Lashley every chance they get? Aren't they getting tired of Lana and her overreactions to everything? What about Lashley's dry personality? Haven't people had enough of that?
While all these things might be true, the fact that this storyline is the equivalent of a car wreck - it's terrible but it's hard to look away. In fact, this story is giving off a lot of Attitude Era and Ruthless Aggression Era vibes, which is only making it that much more watchable for fans.
Interestingly enough, WWE actually had a major uptick in viewership during the last Raw of the year, pulling in an average of 2.43 million viewers. Furthermore, the third hour of the show that featured the wedding between Rusev and Lana ended up pulling in 2.338 million viewers.
Not only is this a firm sign that WWE fans are at least interested in what is going on, it shows that they are responding quite positively to this Attitude Era type content. Whether fans want to admit it or not - and a vocal minority of the fans don't, these segments are working and the Lana/ Bobby Lashley storyline could be a blue print for what the company does in the future.