#1. Fans getting behind Rusev
Now let's talk about where all this anger is going.
Although some fans might find it to be useless and just another example of how WWE doesn't know what they are doing, it's actually the exact opposite. In all honesty, the company knows that Lana is grating on The WWE Universe's nerves. They know that their storylines are bordering on something you would see on Jerry Springer and that's the point.
All of these things are coming together and overwhelmingly turning into support for Rusev, who wasn't even on television that long ago. That's a huge uptick in popularity for The Bulgarian Brute, and it gives WWE a strong babyface in the upper midcard of Raw. It might even result in WrestleMania magic.
If nothing else, WWE knows what they're doing here and they have proved that on multiple occasions. Sure, some fans might swear off the company over this and they have every right too, but the same would be true for almost anything they do. At least this way, the company gets to create something interesting, establish a new superstar and do it in a way that is reminiscent of The Attitude Era.