#1 More mature content

Doesn't it seem like WWE is trying to invoke the spirit of The Attitude Era in their weekly programming? While that might seem absolutely ridiculous, especially since the company went PG just a decade ago, it seems like they are slowly shedding that image. Interestingly enough, it appears to be an attempt at courting former fans.
Think about it! One of the biggest complaints from The WWE Universe has been that they miss The Attitude Era and The Ruthless Aggression Era. They miss the unpredictability, the violence and just how personal WWE was willing to get. It's something that has been missing from the product for a long time, but it is starting to come back into focus again.
Between Randy Orton RKO'ing Beth Phoenix and Paul Heyman's shoot promo at the beginning of a recent episode of Raw, it looks like this is WWE willing to do what they have to do in order to bring back former fans. The question is whether it ends up working or not.
Becky Lynch has been challenged HERE.