#2 Babyface Carmella takes a backseat, and Mandy Rose becomes the top 'cowardly heel' on SmackDown Live

Alright, this may be one of the most important things to understand in Mandy Rose's push on SmackDown Live. Mark my words, although Rose will be pushed as a top female heel on the blue brand, she will be booked as a cowardly heel and not a reckless, fighting heel like Becky Lynch currently is!
Before Rose's current push -- before Lynch turned heel at SummerSlam -- the top female heel on SmackDown Live was undoubtedly Carmella. That said, Carmella was a way different villain than Lynch now is -- as The Princess of Staten Island would run away from fights, whereas The Irish Lass Kicker gets in her opponent's face, destroys them and just like her countryman MMA megastar, Conor McGregor, Lynch apologizes "to absolutely nobody".
Now, since Rose is being pushed as a heel, fans can expect the WWE to present her more like a Carmella-esque cowardly heel, rather than an in-your-face-type Becky Lynch heel on SmackDown Live...
Becky Lynch has been challenged HERE.