#4 Push him like THE star
It's all well and good being a fresh alternative to the likes of John Cena and Roman Reigns, but Dean Ambrose needs to be pushed on an equal footing with those guys. The WWE must package & present Ambrose as a bonafide star, that's the only way the fans can truly take a liking to him. Once the creative team strapped a rocket to the back of Austin, he took them to levels they never thought imaginable. How can you truly gauge the potential of a wrestler without taking a punt on them?
Also, how can you expect the fans to look at someone starry-eyed if you don't present them as a main event calibre star? As WWE fans we all know there's a certain glass ceiling in the company nobody's allowed to surpass. I want to see Ambrose on every piece of merchandise, every billboard and in the main event of every live event. Seeing as the Roman Reigns train has never entirely taken off, why not give the reins to Dean and see how people react to him.