#2 Roman Reigns
Roman Reigns is without a doubt one of the most polarising figures in Sports Entertainment. The former Universal Champion has been the company's golden boy for over five now with the fans being vehement in their opposition of Reign as the company's top star. The negative response to Reigns didn't deter the company from position Reigns as the top dog time and time again.
The company tried every trick in the playbook to get The Big Dog over with crowd but to no avail. Sadly, it took a real-life event to finally get Reigns over the crowd, for the time being, that is.
In the last four years that WWE has been constantly pushing Reigns to be the top star, they could've built a dozen superstars who could've carried the company for the next decade or so. By only positioning a single guy as the top star, Vince McMahon and his team have proven how short-sighted they are and how future planning isn't something that they do in Titan Towers.