#2 Rob Van Dam
Based on the volume of PPVs WWE has put on since the turn of the millennium, most main event level talents found their way into Hell in a Cell matches at least once. Rob Van Dam is a notable exception to that rule.
RVD worked noteworthy world title programs opposite Triple H and John Cena either which could have quite reasonably landed him a Hell in a Cell match. He even got a shot at the top of the company.
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After cashing in the second ever Money in the Bank briefcase, he not only defeating Cena for the WWE Championship but relaunched the ECW brand. As reigning WWE and ECW Champion, he was featured like no one else at the time.
Despite rumours that RVD might take his talents into the Devil’s Playground, he never would end up working a Hell in a Cell match. The door always remains open that RVD could wind back with WWE. He’s now well past his prime, however, and we can’t expect for him to be booked in the Cell.