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#3 Finn Balor
The problem with Finn Balor is that no matter how popular he is with the WWE Universe, especially after his run in NXT and the fact that he has one of the most interactive entrances in the entire company, he is also someone that WWE has failed to give a legitimate storyline too as well.
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They took a chance on him in the beginning and even made him Universal Champion at Summerslam, but a shoulder injury and six months on the shelf later, WWE has failed to do anything of significance with him. In fact, Balor's situation on Raw has gotten so bad that it's arguable that he would have a better chance on Smackdown Live.
Not that it would help him finally get taken seriously by WWE, especially with talents like AJ Styles, Shinsuke Nakamura, Randy Orton, Kevin Owens and Sami Zayn taking up all or most of the main event slots at the moment.
