3. Mr. America a.k.a Hulk Hogan
Viewing Hulk dawn a mask in a clumsy attempt to trick Vince McMahon felt like something out of WCW archives. It was awful for the WWE to expect anyone, even die-hard Hulkamaniacs, to embrace the short-lived gimmick. This decision lived just over a year after Hogan's impressive return was doomed by the creatives.
The 2003 dispute between Hulk Hogan and Vince McMahon gave us a memorable match at WrestleMania XIX. Apart from that one match, the rivalry was really bad. It turned Hogan's return into a joke at the expense of fans who were thrilled to see their hero back. This gimmick did nothing for the ongoing feud with McMahon and it made Vince look like more of a fool than the audience were willing to buy.