#1 Keith Lee
As impressive as Adam Cole has been in his tenure as NXT Champion, reigning NXT North American Champion, Keith Lee has been equally monumental and has been on the rise in WWE.
Since signing with the WWE in 2018, Keith Lee has gradually risen up the ranks and at last year's Survivor Series pay-per-view, he won over the WWE Universe with his tremendous performance in the 5-on-5 Traditional Tag Team Match.
A top AEW star just called one of his colleagues 'spoiled' and 'narcissistic' HERE.
Since then, Keith Lee has gone on to win the NXT North American Championship from Roderick Strong and has caused quite a lot of problems to The Undisputed Era, as well. And, despite being unsuccessful in his previous attempt at winning the NXT Title from Cole, the reigning North American Champion definitely deserves another crack at the brand's top title.
At this stage, both Adam Cole and Keith Lee have already proved their worth as top Champions and considering how over both men are among the WWE Universe, a Champion vs Champion match under a Winner Takes All stipulation could be the ultimate decider of who the top dog of NXT is at the moment.