#4 Finn Balor
Finn Balor is the man who could be the face of WWE. He has the look, skills, and charisma of a bonafide Superstar, not forgetting his amazing alter ego, The Demon. The fact that he is not fighting for the top prize for RAW is really saddening.
Although he never lost the Universal Championship, he's nowhere near the main event scene. Being in the hunt for the Intercontinental Championship along with Seth Rollins is good for many, but Balor doesn't fall into that category.
A switch to SmackDown would be an amazing decision for the founder of the Bullet Club as he would most definitely be in the main event scene, and any pay per view headlined by Balor along with someone like Shinsuke Nakamura or AJ Styles will be pro wrestling gold