#3. Ember Moon
The Shenom arrives at #3 on the list of superstars that need a heel turn. Ember Moon's run on Raw has been very decent as of late. Apart from being fantastic in the ring, she hasn't done anything special apart from that. And with the likes of Ronda Rousey, Sasha Banks & Bayley who are clearly bigger babyfaces than Ember, there wouldn't be a better option in the Women's division to make a transition into the dark side than Moon herself.
Moon is very over with the fans, and she has the move-set of a babyface- but unfortunately, she is simply another superstar who lacks the character that is needed to make her a force to be reckoned with. There is no denying that she has a very devious look with the use of a flame in her hair as well as red contact lenses, but what is the point of looking devious if you don't act it?
The Shenom is the perfect nickname for Ember, but she needs to not just claim to be The Shenom- she simply needs to believe it. Just like how Becky Lynch truly believes that she is The Man. As soon as that character turns into reality, then you're onto a winner. Promos have never been Ember's strongest point, but look how a heel turn did wonders for The Irish Lass Kicker. It gave her the confidence that she desperately needed, and it could easily do the same for Ember.
As a babyface, there aren't many options for Ember Moon to have great matches with. You've got female superstars such as Alicia Fox & Alexa Bliss who Ember could easily have good matches with- but there is potential for so much more. Could you imagine how amazing it would be if Ember was to face Sasha Banks or Bayley in a ring? The matches would be absolutely insane.