5 Superstars who sell the most merchandise for WWE

#2 Roman Reigns

Don't hold your breath for a heel turn

Surprised that someone who is so widely despised as Roman Reigns makes this list at number 2? You shouldn't be. What a lot of us fail to realise in our hatred for Roman Reigns is that there is a very clear thinking process behind how he is booked. And, that thinking process is "Roman makes us a boat load of money."

Reigns is beloved by the younger members of the audience as well as most casual fans. He looks like the perfect wrestler and he is constantly booked to defy the odds and emerge victorious. You think an eight-year-old cares about booking decisions? Hell no.

Regardless of the hate he receives from the hardcore wrestling fanbase, he is a human ATM for the WWE and there is no way they're ever jeopardising that anytime soon.