5 Superstars who sell the most merchandise for WWE

#1 John Cena

You think all that nonsense he's wearing is cheap?

Take everything I just said about Roman Reigns and multiply that by about a million and you get John Cena and what he means to the WWE. He has been Super Cena for well over a decade now and is one of the most well-liked members of the roster.

With his commitment to being a role model coupled with his now mainstream success, it is hardly surprising that The Face that Runs the Place is first on this list. The man is a money printing machine for the WWE even though he barely appears for a few months every year at this point.

There is no John Cena heel turn. There is only the massive amounts of cash he generates through his merchandise sales.