5 Superstars WWE never fully got behind

#4. Former WWE Superstar Emma (Tenille Dashwood)

Remember all the buildup for "Emmalina" and what a disaster that was? Here's hoping they don't do the same thing with Lacey Evans. #WWE #SDLive pic.twitter.com/ZxuRpJ5pz3

— Speez & The Benchmark Show (@speezbenchmark) March 6, 2019

Emma was someone else who, like Zack Ryder, became inexplicably popular via what seemed like an accident whilst in WWE's developmental brand NXT. She was this quirky, bubbly and sometimes clumsy likeable character who could also wrestle really well.

Emma suffered somewhat of a setback when she was called up to WWE's main roster and was reduced to Santino Marella's dancing onscreen girlfriend. But against all odds, she managed to become extremely popular again!

But this period of time was short-lived, only lasting six months, because Santino Marella retired from in-ring competition, leading to yet another character change for Emma. The character change would be the now infamous Emmalina.

Emma is back.... With Santino... For the rest of her career. That's true punishment. You win this one @WWE pic.twitter.com/BCYTfAkdlO

— kate bush’s husband (@airbagged) July 2, 2014

Emmalina was hyped up for weeks before the character would make her debut, turn around and re-debut back as Emma again. Emma went on to say that she didn't feel comfortable doing the Emmalina gimmick and WWE realized it wasn't going to work.

Still, even so, Emma did decently on the main roster as a heel following that. It's clear that WWE had no idea how to use her talent and how to set her up for stardom in WWE's women's division.