#3 No direction determined for top superstars
Shinsuke Nakamura lost to Jinder Mahal at WWE Hell in a Cell, his second successive loss in as many PPVs. This was the first time Nakamura lost a match clean on the main roster, and the fans were justifiably unhappy with the decision. Orton defeated Rusev yet again, and this decision also wasn't met with enthusiasm with the fans.
Orton and Nakamura along with Rusev, are currently not involved in any storylines, having one-off matches and random backstage segments. This is not a sensible decision on WWE's part as both Orton and Nakamura are main-event level talents and should be appropriately utilized.
Rusev has become a victim of nonsensical booking yet again in his career, and WWE needs to revitalize the Bulgarian Brute, who has all the tools to become the top superstar on SDL.