#2 Building its tag division
WWE has a long history of discounting tag teams. Bruce Prichard and Eric Bischoff have both addressed the choice on their podcasts, noting that having twice as many paid talents locked up per match makes tag team bouts less financially savvy booking. However, there is some proven history of big-time teams like The Road Warriors and The Rock ‘n’ Roll Express being legitimately big draws. AEW seems to buy into that history.
AEW has already introduced a roster of tag teams that includes The Young Bucks, The Lucha Bros., The Dark Order, SCU, The Best Friends, and Jack Evans and Angelico. These ranks are as deep and with a disproportionately high volume of big names relative WWE tending to shunt younger stars and also-rans into tag team roles. This approach to booking immediately sets AEW apart and has already paid dividends, particularly in matches featuring The Young Bucks and The Lucha Bros. thus far.