5 things AEW needs to do to defeat WWE

#3 Celebrity endorsement (lots of it)

Remember this?

It's safe to say that celebrities and wrestling have had an uneasy relationship over the years. Nowadays the announcement of a singer or actor making an appearance on a wrestling show is met with great scepticism - and perhaps this is justified.

Most fans still remember the god-awful days of the special guest host of RAW, where an endless line of celebs would come out and wave to a fanbase they couldn't care less about just to sell their latest film or album.

But perhaps it's not celebrity itself that's the problem. Maybe today's wrestling companies just aren't using them correctly. Looking back, it was celebrity endorsement in the 80s and 90s that arguably made the WWE what it is today, and AEW would do well not to forget that.

It may just take the right celebrity in the right story line to really give the All Elite guys the boost they need. If they can secure the kind of endorsement that Cyndi Lauper or Mike Tyson gave to Vince McMahon when he most needed it, perhaps a new era of AEW dominance would soon be upon us.

And let us not ignore the fact that celebrities bring money and attention. Yes, it's a fine line between utilising popular culture to gain fans and outright selling out, but let's show faith in Cody and Co. to do this right.

After all, they do seem to understand how wrestling works and will likely be mindful of what Hollywood has done for the industry in the past.