#3 About poor writing
This is something that WWE has been criticized for a long time. Their story-writing has come under a lot of scrutiny and Moxley weighed in on it in Jericho’s podcast.
Moxley stated that there was once a time that he loved doing promos the most but then ended up disliking it because of poor writing. He mentioned an incident where a writer wanted him to use a phrase ‘p**per scooper’ but he had it changed because he found it very embarrassing.
He revealed that he was so sick of the creative process that it was a challenge for him to even get up from bed as he “stared at the ceiling” after opening his eyes.
He admitted to feeling sick, claiming that he had a “physical sick feeling in my stomach.” It's safe to say he didn’t really like the content given to him.
Creative teams are often known to make or break brands and the wrestling industry has seen its fair share of creative duds in the past. WCW can attribute its burial purely owing to poor writing and creative direction.
The fact that it has been over two decades since and the writing is still substandard is a testament to Ambrose's claims.