Might change on Fox: More serious 'sports like' presentation

When Vince McMahon coined the phrase 'sports entertainment,' he probably had no idea how pervasive or controversial the move would prove to be.
Many fans and critics hate the term sports entertainment for various reasons. For one, it's a bit vague. For another, it doesn't involve the words professional wrestling, which is heresy to many.
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The reason McMahon chose the term is twofold. For one, he doesn't own the rights to the words pro wrestling or wrestlers. Calling his talent superstars and sports entertainers is a good way to avoid copyright infringement issues.
Fox network, however, isn't all that enamoured of the various shenanigans that take place on a WWE broadcast. They want to include Smackdown as part of their sports block of programming. This means they want the overall presentation of the show to resemble what one sees on the NFL, MLB, and NBA. This could mean big changes for the way Smackdown is produced.