5 things that can happen on SmackDown live next week

#2 Rusev Day is cancelled for the second week in a row

One of the hottest acts in WWE has no discernible future

I understand that Rusev and Lana were on Mixed Match Challenge this week, but Rusev wasn’t fit into the show in any way this week. Last week the guy had a very hotly contested US Title match with Bobby Roode, and this week he wasn’t even part of the equation. I have a feeling that WWE is going to waste another golden opportunity and squander something potentially huge with English and Rusev.

They’re happy selling some Rusev Day t-shirts and calendars. They could sell 10 times as many and get people to buy tickets to see shows and get hotter crowd reactions if they actually pushed the guy behind the merch. But they won’t. He’ll probably end up in the Andre Battle Royal, and he won’t win. If Goldberg is in it, though (which is dumb, but whatever, it’s a rumour), maybe Rusev can be eliminated last so Goldberg can win!