PPVs like Extreme Rules had suffered without a Universal Champion
It certainly hurts the brand when your champion does not appear on every show. It is especially bad for the smaller pay-per-views where the Intercontinental Championship is RAW's top title being defended. Now that Roman Reigns is the Universal Champion, this won't be the case any longer.
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Reigns can now compete on every single pay-per-view that WWE puts together this year, with the exception of 'Evolution', of course. He can tell long-term stories with other stars in the brand, much like Rollins and Ziggler are doing with the Intercontinental Championship. Most importantly, he can bring back the excitement that was lost during Brock Lesnar's reign.
Female superstar says she inspired John Cena turning heel HERE
How often does it happen that WWE puts together a B-pay-per-view, and none of us are really ever excited about it? This is set to change with Reigns as Universal Champion.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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