#3 Don't fabricate too much
A part of Jinder Mahal's rise stemmed from his Indian lineage. However, a sad reality is that Jinder is a Canadian citizen and not Indian. His family hails from India, but he himself had never been to India prior to the WWE's tour of India.
Living in the age of internet when kayfabe is dead, WWE still tries to fabricate things which fans obviously know are false. Santino Marella and Kofi Kingston were billed from Italy and Ghana, respectively, in a similar way.
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Perhaps his disconnection with Indians could also be due to the fact that he talked in Punjabi (his native language according to the WWE) which is just one of the many languages spoken in India. Everybody knew (you could make it out from his accent) that he wasn't Indian and the whole 'my people' thing felt forced.